a hug

In A HUG we merge clothes as if they were hugs, to create new forms, new stories and above all, new opportunities. We give a second chance to discarded garments, redesigning them to create a 100% up-cycled and sustainable product. Our clothes are created from the embrace of two second-hand garments or the fusion of post-consumer waste with certified sustainable fabrics. Making each garment a unique piece, for both men and women. The high emotional value of these collections sets them apart from the rest. In A HUG we believe that the consumers experiences are transmitted through the friction of the skin onto the garment. Each garment hides an emotion or a story that comes to life the moment it is worn. For this reason, garments come to life when they feel the contact with the skin, when they can embrace, wrap and protect the consumer. Thats why we redesign them, giving them a second life and the chance to be loved again. Through this philosophy that we instill emotionality in our up-cycled products. Our approach to fashion design acts like a counteract to disposability of clothing and reminds our customers of the joy in cherishing a special piece