aba market research ltd.

ABA is the retailers market research agency, helping turn customer insight into action. Founded by Alison Bainbridge in 1994, we now have a 100+ team in St. Albans, London and Leeds - running projects worldwide. Were experts in helping retail brands better understand their customers to improve results. Blending quantitative and qualitative research with consultative methods, we turn insights into immediate actions. We work with ambitious retail brands. ABA is privileged to have lasting, mutually rewarding partnerships with some of the most exciting retail brands, including John Lewis, M&S, O2, Superdry, Camelot, Halfords, ASDA and Topshop. We are proud to have been endorsed in industry awards including MRS Best Agency and Applications of Research, and AURA Agency of the Year. We develop tailor-made solutions to our clients challenges, guided by our strategic approach and belief in unifying the robustness of quantitative research and flair of qualitative research. Specialist areas include Customer Experience, Brand Tracking, Customer Segmentation, Marketing Evaluation, Category Understanding, Format Development, Idea Co-creation and Retail Foresight. Our in-house Data, IT, Field, Design and Copywriting teams ensure the highest quality standards, together with our viewing facility, The White Rooms. To find out more, visit www.abawhiterooms.uk Central to ABAs success are our values-driven culture and people. Our brand values of Partnership, Discovery and Action guide everything we do. In addition to natural talent, ABA-ers are collaborative, far-sighted, adaptable, committed and easy to get on with.