Alex Brands

the alex brands® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. with a commitment to helping children become more active and develop their imagination and creativity, alex brands offers toys, games for children of all ages. award-winning alex toys® offers high quality toys, art supplies and craft activity kits that inspire creative expression. poof® is the world’s leading brand of foam sports balls, many of which are made in usa. iconic slinky® has been the quintessential toy for fun and imagination since 1945. scientific explorer® offers a range of challenging and entertaining educational activity-based science kits. ideal® is the classic brand of nostalgic fun with a variety of games, magic sets, classic toys and seasonal outdoor activities. award-winning zoob® building sets are unique because the pieces move after they are put together, allowing for truly interactive creations. backyard safari® is the leader in essential field gear for outdoor role play and exploration. zillionz® has helped children better understand the value of money for almost 20 years. shrinky dinks® is a globally recognized toy brand offering a wide variety of kits using plastic sheets that can be cut, colored and shrunk into an endless amount of original creations. buzz bee toys® is a diverse line of active play merchandise that provides high-quality, innovative products that range from foam dart and water blasters, to flying toys and junior sports offerings. janod® is france’s leading wooden toy brand with a long tradition of designing award-winning learning toys, role play toys and building sets, recognized for its distinguished contemporary design. kaloo® has grown into a worldwide leader in plush products by using high-end fabrics and innovative themes to create desirable baby gifts sold in beautiful gift boxes with soft tags and subtle details.