ATR is a brand and retail channel that offers custom designed and locally built bicycles for the urban cyclist —the safest and most inspiring way to buy and ride a bike. ATR is also the most profitable and worthwhile way to work in the bicycle industry. That's why we are building a network of shops with passionate and knowledgeable people to inspire urban cycling across Stockholm, Sweden, Europe and the rest of the world.
ATR is a brand and retail channel that offers custom designed and locally built bicycles for the urban cyclist —the safest and most inspiring way to buy and ride a bike. ATR is also the most profitable and worthwhile way to work in the bicycle industry. That's why we are building a network of shops with passionate and knowledgeable people to inspire urban cycling across Stockholm, Sweden, Europe and the rest of the world.