Atakcosmetics

ATAK Cosmetics is mainly a provider of mass market and upper mass market perfumes, body spray and deodorants. ATAK designs, manufactures, markets and distributes cosmetics. ATAK is one of Turkeys manufacturers of quality fragrance. All of the companys brands compete in the upper mass and mass cosmetics markets that feature tightly controlled distribution, and retail price points roughly two to four times below the prestige market cosmetics. ATAKs upper mass and mass cosmetics brand portfolio will maintain its lead through both new and traditional strategies. ATAK aims at establishing international distribution of its product lines through the use of exclusive and nonexclusive distribution agreements in such major territories such as Russia, Europe, CIS (Central Asian and Turkic Republics), Middle East, Far East, America and Africa. ATAK reacts to demand by creating a similar scent which, when combined with an innovative packaging design, is ready for sale to mass market merchandisers, chain drug stores, wholesalers and international trading companies. To this end, the companys strategy is to be among the first to release these new introductions into the market. Recent new introductions in the fragrance category are directed at and focused on the younger, trendy mass-market consumer. New packaging, which utilizes the latest in graphic technology, is both innovative and attractive. The company expects to continue this trend with additional line extensions under the powerhouse brand names.