b (just the letter b limited)

b is the trading name for Just The Letter B Ltd, a sales and marketing consultancy providing bespoke sales representation for hotels and destination management companies (DMCs) targeting the UK events industry. b is built on the belief that this demanding, but lucrative, segment requires full dedication to get maximum exposure and return on investment for the hotels and DMCs we serve and the event planners we do business with. We partner with a select few hotels and DMCs we feel passionately about and become an integral part of the sales team, providing the same impeccable standards of service and innovation they offer. We have firsthand knowledge and experience of each of the products in our portfolio and offer honest and unbiased recommendations. b is headed up by Henriette Speed who has exclusively been involved in the MICE sector for over 20 years. We are proud to represent leading DMCs Incent India with offices throughout India, Nepal, Bhutan and Sri Lanka; Green Route Africa with expertise in 12 countries in Southern and East Africa; Mutika DMC & Events throughout Italy; ODS Turkey and PRA New York.