Barista Attitude is research on values that have been lost over time, but re-emerged thanks to a new cultural and artisanal approach, which spread rapidly in the world. The coffee dispensed is at the center of every care. Baristas’ gestures are the protagonists on stage and have a highly symbolic value. The relationship between those who operate the machine and who savor coffee is revolutionized: the barista who has chosen coffee beans, roasting and brewing with an almost maniacal dedication can offer ritual preparation and storytelling.
Barista Attitude is research on values that have been lost over time, but re-emerged thanks to a new cultural and artisanal approach, which spread rapidly in the world. The coffee dispensed is at the center of every care. Baristas’ gestures are the protagonists on stage and have a highly symbolic value. The relationship between those who operate the machine and who savor coffee is revolutionized: the barista who has chosen coffee beans, roasting and brewing with an almost maniacal dedication can offer ritual preparation and storytelling.