beate uhse

Over the course of more than 60 years, Beate Uhse has established expertise and experience that millions of customers in 10 European countries continually place their trust in. We rely upon a strong brand, modern shop concepts, attractive catalogues, a comprehensive range of products, procuts of the own production as well as home-shopping and a thrilling entertainment service via Internet and television to make our vision come true. The Beate Uhse company is part of the story of an extraordinary woman with a strong personality. In 1962 Beate Uhse opened her first erotic shop, The Institute for Marital Hygiene. By 1971 this had grown to a chain of 25 shops where lingerie, books and accessories were sold. During the 70s the regulations for Erotica were relaxed and the Adult Industry came to life, the number of Beate Uhse stores grew rapidly. Eventually, in 1999, Beate Uhse became the first erotic company to be listed on the Frankfurt Stock Exchange.