Bird's Eye Marketing

Bird's Eye Marketing is a consulting firm that specializes in getting businesses found on Google. You know when people need something they usually search on Google and get a bunch of different listings they can click on? Bird's Eye helps businesses get their listing to the top of those listing pages with advertisements and making it easier for Google to find their website. More people can find the business so they get more clicks, more people on their website and more business. Here is an example: Carl, a print shop owner invested a several weeks studying Google AdWords (Googles Advertising) and how it worked. His new found knowledge of AdWords was impressive but he became discouraged when his cost acquiring a new customer through AdWords was far higher than the $80 he budgeted. We both knew that $80 was an achievable cost of acquisition so he asked me to manage his AdWords. After a short discussion about his customers and business strategy I did my normal investigation into Carls web tracking software (Google Analytics) and his AdWords account. I found many of the Top Rookie Mistakes such as too broad a focus, and not using many of the tools available in Google AdWords. The biggest change I made to Carls AdWords strategy was focus on specific market niches where he was already strong such as real estate. The tighter focus lowered his over all AdWords spend so he could easily acquire new customers within his $80 cost per customer budget. By the end two months the Carl was generating dozens of sales each month from AdWords within his budget. In addition his entire website performed much better, gaining more SEO traffic than ever before. The crowning moment came when the customer won a local real estate industry award! The Founder and Principal of Bird's Eye Marketing, David Bird is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia.