Caesars Entertainment EMEA

Caesars Entertainment EMEA is one of the most innovative operators in the casino industry, having been a market leader for more than 40 years and named by the International Gaming Awards (IGA) as the best casino operator in Europe for the third year running in 2018. Brands in the UK include the iconic Playboy Club London in Mayfair, The Empire Casino, The Sportsman, The Rendezvous (Brighton and Southend), Manchester235, and Alea Casinos (Nottingham and Glasgow). International brands include Emerald Resort in South Africa and Ramses Cairo, Caesars Cairo and The Kings and Queens Cairo in Egypt. A pioneer of loyalty in the industry, Caesars Entertainment operates the UK’s richest casino loyalty programme, Total Rewards, whose 1.6 million-plus members can also enjoy benefits in 36 Total Rewards resorts across the USA. The scheme is free to join and offers easy online sign-up. Caesars Entertainment was the first casino group in the UK to introduce dynamic leisure facilities, making its properties all-round entertainment destinations. These include celebrity chef restaurants by James Martin and Marco Pierre White, and a sports bar in partnership with Carlsberg. In 2006, Caesars Entertainment, the world’s largest casino entertainment company and best known for properties such as Caesars Palace, Planet Hollywood, and Harrah’s, acquired London Clubs International. Being part of this global gaming giant provides unrivalled networks and benefits for customers, such as an advanced VIP offering and cross-marketing opportunities in Las Vegas and Atlantic City. Within the community, the company is a corporate supporter of young athletes’ charity SportsAid and makes regular contributions to the Responsible Gambling Trust which funds research and education programmes to promote responsibility in gambling and provide support for those in need. Individual casino brands are also active in their local communities with grass roots initiatives. Caesars Entertainment is passionate about delivering exceptional gaming entertainment; inspiring grown-ups to play throughout the world.