capital brands, llc

Capital Brands, LLC (Capital Brands or the Company) serves as a multi-channel marketer of consumer products with distribution channels via retailers, catalogs, television (infomercials), web and social media. The Company has a strong focus on Health and Wellness, and promotes its products around this message. This has been extremely successful and a key contributor to its growth and building strong relationships and connections with the users of the Companys appliances and related food items. Capital Brands primary products are the Magic Bullet, a compact blender / juicer originally marketed and sold solely through the Companys Direct Response model, and various additional related products such as the Baby Bullet, NutriBullet, Party Bullet, Dessert Bullet and others. These specialty versions of the Magic Bullet create baby food, nutritious smoothies, party beverages and dessert items. In addition to the Bullet products, the Company sells Back2Life, a back massager that uses the technique of continuous passive motion to ease lower back pain. Additional complementary brands include Youthology, a line of skin care products introduced in 2009 to combat and reverse the signs of aging, and a line of SuperFoods that can be used with the Companys various Bullet products.