Centre For Analytics & Behavioural Change

We are primarily impact-focused and are committed to creating meaningful positive change in society through our work on social media. We are not merely bystanders: where other social media civil society organisations typically focus only on monitoring and reporting on worrying developments on social media, the CABC actively counters them. Our countermeasures are strategic, creative, targeted, and substantially amplified. Our single-minded mission of behavioural change leverages the benefits of a strong interdisciplinary organisation that has the ability and agility to design bespoke intervention strategies for each challenge and its unique context. Our work spans social media narrative analytics, advanced network analytics, communication strategy, creative content generation, online dialoguing and academic research and media partnerships to achieve high impact-based, expert-driven and evidence-based information.