cpp.partylife events

Music Event Promotion Company | Pomona, CA Business venture established to produce and promote local music events; marketed towards the students of Cal Poly Pomona Company generally works directly with venue's event/marketing director to organize and execute each event. A process which typically includes: - Establishing a venue rental agreement and purchasing event insurance - Hiring a lineup of DJs (many times consisting of local student DJs) - Promoting through various mediums Social media (primarily Instagram @cpp.partylife) Flyers Word of mouth - Implementing marketing strategies to increase exposure: Instagram/Facebook analytics Scarcity marketing, by utilizing a tier system through EventBrite to effectively sell & distribute tickets Designing flyers and promotional content First event: Spring Break Recovery, was successfully hosted at the rooftops of Fox Theater Pomona with over 350 people in attendance (at a 400 capacity venue) and ROI of 436%