Dare to be Purple

Our 'Purple' message to inventors, designers and manufacturers is to make products that people will want to own and use, and that are relevant to peoples lives today. Our message to our customers is to embrace brilliantly designed products that help you live a 'purple' life. At Dare to be Purple we don't accept that we should and not to accept patronising, mediocre products that shout of old age and turn your home into a care home. Dare To Be Purple wants to change all of this by promoting brilliantly designed, inclusive products that help people age well and live a 'Purple' Life! We passionately believe that the person should be at the centre of design, and acknowledge that desirability and emotional engagement with what we buy doesn't diminish with age.