dear leader

WE ARE DEAR LEADER. We produce high-end sunglasses and send part of our profits to regime critical groups inside North Korea. We want to change the perception of the phrase DEAR LEADER, so its no longer associated with a North Korean Dictator, but people with talent, heart, and devotion. Therefore, we find new DEAR LEADERS (artists, activists) that design sunglasses in collaboration with award winning design agency KILO design. Our first point of interest is the worlds most isolated country, North Korea. We support Flashdrivesforfreedom.org and Rimjin-gang. Both organisations work tirelessly to pass on information about the outside world to the North Korean people. In the hope that once the North Korean people realise theres an alternative to the Kim dynasty, the North Korean regime will collapse. Read more about our work on our site and join Dear Leader community on Instagram and Facebook. By supporting Dear Leader, and spreading the message about our mission, you can help change the future for the people of North Korea.