Desiree Milano

From 1976 Desirée is an independent beauty-retail concept located in Milano with 8 stores. Since 2011 the brand got highly contemporary by proposing a unique strategy in the ww beauty retail scenario. Desirée have created FOUR dfferent FORMATS OF STORES to make the end customer living four different high end experiences: Desirée Parfum, Desirée Cosmétique, Desirée Maquillage and the flagship Desirée Milano. Each format proposes a layout which is unique on a worldwide base. At Desirée Parfum stores perfumes are displayed by olfactory family and not by brand. Desirée Maquillage proposes a multi-brand display of makeup dividing testers both by category and by brand. Desirée Cosmétique displays skincare products divided both by skin need/category and brand. The aim of the company is to offer a specialistic high-end and contemporary retail service and beauty experience.