Destination Gold Coast

Tourism is one of the largest economic sectors on the Gold Coast, delivering 44,000 direct and indirect jobs in 10,000 businesses. Since its establishment by the tourism industry in 1975, Destination Gold Coast has operated as a membership-based destination marketing organisation with the charter to increase visitor demand, visitor arrivals, and visitor expenditure for the benefit of the greater Gold Coast. The organisation represents a membership base of 792 across accommodation venues, theme parks and attractions, tour operators, restaurants and cafes, entertainment venues, transport providers and professional support services. As the city’s peak tourism body, Destination Gold Coast employs a staff of marketing and sales professionals to positively promote the Gold Coast as a must-visit leisure and business events destination through global consumer, trade, media, and travel industry channels. Destination Gold Coast also manages two accredited Visitor Information Centres which provide valuable on-the-go planning, easy online booking and customer service support. Strategies and activities are developed in collaboration with local industry, the City of Gold Coast, state and national tourism bodies, travel trade, and other industry partners to best promote the city, world-wide. STAY CONNECTED: #PlayGoldCoast Facebook, Instagram & TikTok: @DestinationGoldCoast Twitter:@destgc YouTube.com/DestinationGoldCoast