Do Not Design

Do Not Design is a Singapore based branding and marketing agency that creates communications, products and spaces that transform brands, drive business and improve people’s life. We do not just design. We go against the grain. Perhaps anomalous, our approach to work is a novelty in itself, weaving functionality with taste, in a pursuit for the extraordinary. At Do Not Design, we embrace complexity and design value. Over the past decade, Do Not Design has helped many brands, organisations and campaigns build unique personalities through our strategic storytelling and ingenious puzzle-solving. As a multi-disciplinary design studio, marketing agency, content creator and brand strategy firm, we’re here to craft unique experiences that are never boring for your customers. Regardless of print, digital or physical spaces, we do not just design. We surprise, engage and make things come alive. To help our clients be an industry-leading brand, we stay true to disrupting the norm, never conforming to anything less than our best. That also means redefining the brief together with our clients. To date, we have worked with a wide array ranging from government ministries, public-listed companies, small-to-medium enterprises, new startups, individuals and more. Some of our most memorable works include: – Reinventing a festive experience for a cosmetic powerhouse, 'Revlon' – Kindling elegance into home-grown fashion label 'Love, Bonito' – Building a fresh customer experience for textile brand, 'Paladino' – Developing 'Dear.sg' a new media company that promotes a new kind of reading experience – Reimagining the visual landscape for 'Archifest' – Redefining the identity of 'National University of Singapore, Department of Architecture' – Crafting a visual identity for 'Singapore Pavilion at Venice Biennale' Let’s make something great together.