Fancii & Co.

Hello! We’re Fancii, a beauty tool brand led by women who live by their own beauty standards. (Because who has time to people-please anyway?) You know exactly what makes you feel your best. So we're here to design the tools that help you achieve your definition of beauty. How it all began . . . We started Fancii because of a shocking realization: Bad Beauty Lighting™ was sabotaging our beauty routines. The precious time we spent priming, contouring, concealing, highlighting, and setting was being ruined because we couldn’t see things as they really were. And *gasp* all that money we spent on “holy grail” products was going down the drain because we couldn’t see the results. Suddenly, our beauty routines—the very thing we invest so much time and money in—had us feeling shook rather than chic. So we set out to design tools that give us confidence in our beauty routines and look as good as they make us feel. Since launching our cult-favorite mirrors, skincare, and nail care tools, Fancii has grown into a community of women who are as diverse as they are beautiful. Although none of us can seem to agree on exactly how many steps a skincare regimen should have, we all hold ourselves to the highest beauty standard—our own.