Field Marketing Focus, LLC

Field Marketing Focus (FMF) provides marketing consulting services focused on helping clients increase sales through actively engaging in their respective communities. I spent 26 years in the restaurant marketing business and am extremely passionate about field marketing. This area can be the most impactful and rewarding, but also the most misunderstood and underutilized. Field marketing is not about huge budgets, flashy television commercials, or social media campaigns. It’s about building partnerships within your community that will increase brand loyalty and generate more traffic for your business. I call it a “conscientious marketing” approach - a sustainable type of marketing that will help build a solid foundation to allow you to grow and sustain top-line sales over an extended time period. Services Provided by FMF: Community Marketing -Local school activities (Elem/Middle/HS) -College/university activities -Youth sporting events, team sponsorships -Local events/festivals -Grand opening strategy development -Grand opening event management -Chamber/community meeting presentations -Local publicity sourcing, press release development -B2B/Word-of-Mouth campaigns Marketing Strategy & Program Development -Development of community-specific field marketing strategies -How-to guides to teach franchisees/operators how to market and implement programs -Marketing Playbook (manual) development -Marketing planning/calendar development/templates -Special programs (examples) • Local catering programs • Convention planning & support • Local non-profit campaigns • Sourcing local talent for events Team Development -Training and development of Field Marketing Teams; hiring assistance if needed -Marketing training workshops for Operators/Operations Teams -Project & creative brief training -Situational marketing training (PR, what-if scenarios, competitive blunting plans)