Finest Brands International

Finest Brands International are the proud owners of great British heritage brands Toggi and Champion. Champion’s reputation is built on safety. The Champion safety brand was founded in the Mid 1970’s, when John & Bridget Ayres wanted to ensure that their own children and indeed all horse riders had safer riding hats to wear. Champion was instrumental in the creation of the British PAS 015 higher standard and was the first brand to launch riding hats made to PAS 015. Champion’s own Body Protectors followed not long after, and more recently Mips technology was introduced to Champion’s PAS 015 collection of riding hats to help reduce concussion injuries. Champion has its own state-of-the-art testing laboratory in Cardiff to ensure continuous improvement and innovation. Safety runs throughout Champion’s DNA with products proudly handmade in Great Britain. The Toggi brand has been well respected for quality and performance in both apparel and footwear for nearly 40 years. Toggi set out to create clothing and footwear that give customers the freedom to enjoy life outdoors in style and comfort. Toggi’s passion is equestrian and country living, and since its inception, has clothed an extraordinary array of people, from Olympians to Royals. The range offers clothing and footwear for women, men and children. Beautiful, high-quality products to wear both in and out of the saddle. Toggi is proud to have been chosen to support British Equestrian with a collection for riders and their wider team, with a percentage of sales going back to British Equestrian to help generate additional funds for all equestrian disciplines, helping to ensure continued success on the international stage.