first choice fruit and produce ltd

First Choice are preferred suppliers of fresh produce to the hotel and restaurant industry in London and the Home Counties. Based in New Covent Garden Market since 2001, First Choice now occupies one of the most modern and state-of-the-art catering facilities in the heart of London's larder. Ensuring that each and every order is correct has become our daily mission and is the guiding principal instilled in all of our staff. We understand that we will only ever be as good as our last order. Importing produce from afar, we have fine-tuned what chefs want and what they expect, and our aim is to continue to deliver this, all year round.