First Heartland® Companies

Founded in 1984, First Heartland® empowers independent financial professionals to thrive. As a registered investment advisor (RIA), full-service broker-dealer (BD) & brokerage general agency (BGA), we offer comprehensive solutions tailored to the unique needs of independent financial professionals & their clients. Our unwavering commitment to independence, lasting relationships & entrepreneurship sets us apart. INDEPENDENCE We provide the flexibility to operate in the best interests of your clients, whether through a fee-based account, security transaction or an insurance product. With access to many carriers, companies & products, our team provides unbiased support & personalized resources needed to grow your business. Our robust tech stack makes serving clients anywhere easy, transparent, & cost-effective. RELATIONSHIPS We prioritize strong, personal relationships. We take time to understand your business, offering a collaborative, hands-on approach that larger firms cannot offer. Whether you are discussing compliance, business planning, or complex client solutions, our CEO, David Hoff, & the entire team are always available to offer guidance & support. ENTREPRENEURSHIP As a privately owned, family-run business, First Heartland® operates with integrity & a long-term vision. We respect & support the entrepreneurial spirit, offering a broad range of products & competitive payouts that are 100% vested from day one. We empower you to make decisions that best serve your clients, while providing the support you need to navigate your path to sustained success. If you’re an independent financial professional seeking the freedom, resources, & relationships to grow your practice, First Heartland® is the partner you’ve been looking for. Let's connect & discuss how we can support your continued success. Securities offered through FIRST HEARTLAND® CAPITAL, INC. Member FINRA/SIPC Advisory services offered through First Heartland® Consultants, Inc.