What is First Reach? We aim to set up a unique distribution network based on the concept of ‘demand consolidation’. Our outlets will offer a basket of services (credit, insurance, investment, travel, telecom etc.) under one roof. What is the nead / significance of First Reach? With current distribution networks, penetration levels are low, products offered are limited in range and not always in sync with customer demand. Customer demand is not viewed in its entirerity either at a specific point in time or over the customer lifetime. Born out of these gaps is our idea of a unique distribution network.
What is First Reach? We aim to set up a unique distribution network based on the concept of ‘demand consolidation’. Our outlets will offer a basket of services (credit, insurance, investment, travel, telecom etc.) under one roof. What is the nead / significance of First Reach? With current distribution networks, penetration levels are low, products offered are limited in range and not always in sync with customer demand. Customer demand is not viewed in its entirerity either at a specific point in time or over the customer lifetime. Born out of these gaps is our idea of a unique distribution network.