Fish4Dogs

Winner of The Queen’s Award for Enterprise 2017: International Trade, Fish4Pets is a UK based natural pet food company marketing a brand of food and treats for cats and dogs all made from fish. Originally called Fish4Dogs, the Fish4Pets brand started from small beginnings in 2004 and has rapidly grown both UK and internationally. With a loyal customer base, a high performing product, a clear and distinctive brand positioning and supportive shareholders Fish4Pets is well positioned to continue its rapid growth. In a crowded market place Fish4Pets enjoys a distinct advantage of a clear and distinctive brand proposition – “Feed Fish and See the Difference”. All products – foods teats and supplements for cats and dogs – are made from fish. Fish has real nutritional advantages delivering genuine and visible improvements to the animals’ health and wellbeing. The result is a highly satisfied customer base of pet lovers generating a strong word of mouth buzz. The brand is punching above its weight in the UK and enjoying massive growth Internationally. Fish4Pets is available in over 31countries with ambitious plans for the next few years. These ambitious expansion plans are supported by major shareholder FKRA. With pet food as a key strategic development area, for FKRA, and Fish4Pets forming a key piece of their plans for development of this sector there is a long term and stable planning horizon in which the company can bring its plans to fruition.