FOLKL is a derivative of folk (people in general, relating to the traditional art or culture of a community or nation), and focal (relating to the centre or the most important part). FOLKL is an independent consultancy comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth. People are our priority. We are interested in not just asking how, but why things happen and people do the things they do. Our philosophy is rooted in the social sciences. We use qualitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.
FOLKL is a derivative of folk (people in general, relating to the traditional art or culture of a community or nation), and focal (relating to the centre or the most important part). FOLKL is an independent consultancy comprising multi-disciplinary thinkers, with a vision to understand public opinion and human behaviour in greater depth. People are our priority. We are interested in not just asking how, but why things happen and people do the things they do. Our philosophy is rooted in the social sciences. We use qualitative research methods to uncover insights that deliver clarity, direction and confidence to help our clients unlock opportunity.