Future of Good

Future of Good is a digital media and learning organization with a mission to enable a smarter social purpose world. We deliver nuanced insights, analysis and knowledge through high-quality journalism, learning programming, and data and research offerings. Tens of thousands of impact-oriented professionals and entrepreneurs read Future of Good weekly, within nonprofits, social enterprises, social service agencies, philanthropic foundations, CSR teams, co-ops, and more. We aim to challenge conventional journalism by being far more inclusive in our sources, incorporating lived experience, delivering nuance, being trauma-informed, and deeply caring for our journalists. --- Our Why & Mission Social purpose teams across Canada are facing tremendous transition, growth, and opportunity, particularly as they adapt, evolve and grow in a post-pandemic world. From volunteerism to DEI and technology to wellbeing, there are enormous mission-related opportunities and complexities in the social purpose world, that every team has to understand, learn and navigate. We believe that smarter teams accelerate social change. That’s why we exist. Our mission is to equip teams in non-profit, philanthropy, humanitarian aid, corporate, and government with smart social purpose news, insights and knowledge so they can Do More Great Work. --- Our 3 Core Offerings: Social Impact Journalism Our journalists craft insightful stories every day that inform, enrich and inspire people working in social purpose teams across the country. Data Insights We produce research and datasets that offer nuanced analysis and insights on the trends and shifts shaping the social purpose world so leaders can better navigate opportunities and shift practices. Learning & Knowledge We develop and deliver learning events that offer professional development and knowledge resources that changemakers can use right away.