GDR Group

At GDR Group we combine passionate storytelling with local area marketing know-how to unleash your business’ growth potential. Everyone remembers a great story. People may forget what was said and done, but will remember how you made them feel. It’s why we like to buy from brands we trust. Brands we have a relationship with, who earn our loyalty. After all, relationships are free, but transactions cost something. The best way to engage people’s emotions, is through storytelling. Sharing the inspiring stories of small to medium sized businesses is the best way to build lasting, loyal relationships. It lowers new customer acquisition costs and gets them talked about. At GDR Group, it’s something we’ve learned in over 40 years as local area marketing experts. We’ve also learned that above all, even in our modern global, digital world, people still value connecting with real people in their local area. If there’s one thing people trust more than brands, it’s other people. Behind every street number are families, relationships, careers, lifestyles, spending habits, tastes and desires. By building grassroots connections in local communities, our team of experts know how to help businesses effectively communicate with their target audiences, first time, every time.