Generations Digital

Digital marketing is our passion. For the last thirty years, George Nenni has shown car dealerships how to separate the digital marketing wheat from the chaff. We can do the same for your dealership, and show you how to harness the power of digital analytics to help eliminate ad waste and maximize your marketing dollars. We all know marketing comes with an asterisk. We’re told that only 20 percent of marketing works, but identifying that 20 percent is easier said than done. How do you know which digital ads are working? Are you getting the most value out of Google Analytics? Are you spending too much for paid search and digital ads? George founded Generations Digital to answer those questions and many more. Every day we strive to take the mystery out of digital marketing, so our dealer clients can make smarter ad spends. So, what’s George’s background? He was the first employee hired by Dealer Specialties; he has been a vehicle content and imagery syndicator; and he’s managed digital marketing and CRM organizations. Today, he trains and consults with dealerships on how to use Google analytics and other tools for measuring digital marketing ROI on their own. Our clients learn how to measure and interpret shopping behavior and conversions, not just clicks. As you can tell, George Nenni loves sharing his deep knowledge of digital marketing, vendors and technology. He’s given presentations at automotive conferences, from Digital Dealer to JD Power Roundtable. In addition to talking about digital marketing, he also writes about it. George is a regular contributor to industry online and print publications, including DrivingSales, Automotive Digest, AutoSuccess Magazine, to name but a few. In addition, he co-authored “Unfair Advantage,” a best-selling book that features top advice from some of the most successful automotive retail experts from around the world. We can help you eliminate wasteful ad spending and take your digital marketing to the next level. Let’s talk.