Heart Talent

What if attracting the best people to your team could be easier? At least 1 in 3 NFP employers struggle to attract the talent they need. 'We advertised on SEEK but the response wasn’t great'. 'There is a huge amount of competition for talent in our space'. 'I was inundated with applications but no one was suitable'. If recruitment is a challenge, you’re not alone. 63% of NFP employers report ‘competition for talent’ as their biggest challenge. 25% have ‘lost’ a preferred candidate to another job offer. Intense competition. Mismatched or unqualified applicants. Hard to fill roles. 75% of NFP CEOs (Australia and New Zealand) report adverse impacts from widespread skills shortages. == A small NFP needed to find the right person for a mission-critical role. They posted a job ad and received 26 applications, none of which were suitable. Then, they called Heart Talent. We created and launched a recruitment marketing campaign including compelling ad copy, a series of organic social posts, a paid social media post and targetted outreach via LinkedIn. The results? > more than 1,800 people engaged with the campaign (clicks, not impressions) > average 7.25% click through rate (CTR) across three platforms > 1 in 3 people responded to our outreach messages > the actively engaged, qualified talent pool grew to 139 people > at least 20 of these people have the right experience and match the brief. We grew the talent pool five-fold. In 10 days. 'So many great people in such a short time!'. == 'I'm blown away. Not only do you find people we can't, they are also repeatedly an absolutely perfect match. The candidates too said that it was the best recruitment experience they've had. You represent us as well if not better than we are able to ourselves. Such professionalism.' - Pete Nicolls ‘Incredibly accurate and compelling, thanks for really listening with a clear purpose of really understanding our organisation and requirements.’ - Jill Gustave-Marston