Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος

𝗛𝗔𝗔 is the only trade body representing the interests of advertisers in Greece. It promotes a well-functioning, transparent, inclusive and responsible environment, for the benefit of brands, consumers and all other advertising & marketing industry stakeholders. Founded in 1978, it is today the leading voice for over 95 brands across FMCG, Retail, Telecommunications, Energy, Banking, Insurance, Health, Gaming, Food & Beverage etc that represent by far the biggest part of the total advertising spend in Greece. As of its first day of operation it has been a member of the 𝗪𝗼𝗿𝗹𝗱 𝗙𝗲𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 (𝗪𝗙𝗔) and since 2021, a member of the 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗠𝗲𝗱𝗶𝗮 (𝗚𝗔𝗥𝗠). HAA is a founding member of the Greek advertising self-regulatory body, in order to safeguard that advertising and marketing communications are implemented responsibly and that the industry is trusted by advertisers, legislators and the public. Our association brings together client-side marketers: CMOs, Media & Insight Directors, Corporate Communications Directors, CSR & Sustainability Directors etc. In order to promote better marketing, protect the rights of advertisers to commercial free speech and help them improve brands’ performance, HAA: 🔺 Speaks with one voice, on behalf of its members’ interests with the government, policy makers and other industry stakeholders 🔺 Μonitors legislative developments and policy issues, and negotiates at national and European level 🔺 Works closely with its members to understand, manage and respond to their advertising business issues 🔺 Shares Marketing & Communications news, trends, surveys and insights 🔺 Provides guidance in relation with tools, metrics and best practices 🔺 Offers guides, blueprints, webinars and tailor-made training sessions Our team is committed to help you with any marcom issue you may have. HAA’s Social Media Guidelines: http://bit.ly/HAASMG