hoteliers association

From its beginnings as a small, invitation-only gathering targeted at the regional individual and small-chain hotel owner and operator, The Annual Hotel Conference (The AHC) has grown over its fourteen-year lifetime into one of the UK's largest hotel industry events outside London. The combination of high profile key note speaker, thought-provoking and informative presentations on the economy, the market and values and networking drinks meant that an invitation quickly became a sought-after commodity. In those early years the willingness of high profile key note speakers, including Sir Rocco Forte, Andy Coslett, Sir David Michels and Robert Cook, endorsed the event's value as a forum to engage with the industry outside the capital. Delegate numbers grew quickly and organisations such as the international hotel chains, banks, professional advisors, developers and investors keen to engage with the regional markets joined the ranks of delegates alongside the all hoteliers such as; individual, boutique, branded and consortium hotel owners. Faithful to its roots, the event facilitates a meeting in which the regional hotelier can interact with big brand operators, financiers, government agencies, industry bodies and advisers to exchange knowledge, ideas and opportunities. The conference deals with the every day practical, such as channel management and social media, as well as strategic topics such as the investment and banking climate and value enhancement and a panoply of other issues. Today delegate numbers are over twelve times the original attendance, a wide variety of sponsors have engaged with the event and high profile guest speakers continue to deliver quality output in plenary and break-out sessions. Add in generous networking opportunities and an easy-to-reach regional destination, and it's no wonder that The AHC enjoys such a broad appeal.