Hurriyet Emlak Projeland is an innovative online service company, which helps Turkish homebuyers choose and purchase properties in new developments. Hurriyet Emlak in cooperation with the international real estate technology company Homsters launched this company in 2017. Every year over 500.000 Turkish citizens buy properties from developers. While there are many online platforms connecting buyers with brokers, there is no trustworthy source of information for people looking to buy property from real estate developers. The buyers demand an online service, which would play a role of a trustworthy advisor in this important decision. At the same time real estate developers and banks are top spenders in terms of advertising in Turkey. But those industries are undergoing rapid changes and shifting towards digital customer acquisition. Our goal is to create a marketplace, which would connect the supply and demand of Turkey’s biggest market: would help property buyers make the best decision and would serve as a digital sales channel for developers and banks.
Hurriyet Emlak Projeland is an innovative online service company, which helps Turkish homebuyers choose and purchase properties in new developments. Hurriyet Emlak in cooperation with the international real estate technology company Homsters launched this company in 2017. Every year over 500.000 Turkish citizens buy properties from developers. While there are many online platforms connecting buyers with brokers, there is no trustworthy source of information for people looking to buy property from real estate developers. The buyers demand an online service, which would play a role of a trustworthy advisor in this important decision. At the same time real estate developers and banks are top spenders in terms of advertising in Turkey. But those industries are undergoing rapid changes and shifting towards digital customer acquisition. Our goal is to create a marketplace, which would connect the supply and demand of Turkey’s biggest market: would help property buyers make the best decision and would serve as a digital sales channel for developers and banks.