Impulse Brands Group

Impulse Brands Group (IBG) mission strategy is to introduce new emerging & highly scalable impulse purchase category brands, both in the UK and the USA Our philosophy is simple – to launch successful corporate owned pilot stores, from which we can then create national franchise programmes to achieve self-funded growth. To date, IBG is the proprietor of a leading Western Bubble Tea brand (Bubbleology), and we have recently launched a Bubble Waffle concept (Waffleology) to great success via Selfridges. The Bubbleology concept is being franchised in the UK & USA, with the Waffleology concept being franchised only in the UK We are proud to have collaborated with major brands and created strategic partnerships, which include Selfridges, Topshop, Harvey Nichols, Sony Group, Pernod Ricard, Stoli Group, amongst many others