Imrbint

Kantar IMRB is a pioneer of market research services in Asia. It partners its clients across the entire brand life-cycle through a unique mix of innovation and analytical thinking to design customized solutions that deliver the greatest impact. Kantar IMRBs suite of solutions is designed on frugal, agile innovation and adds value, real value, to help clients make impactful decisions. By leveraging on its large array of syndicated services and specialist divisions, Kantar IMRB helps clients in crafting marketing and consumer strategies. Kantar IMRB has created products and frameworks for global clients using the expertise and knowledge of emerging markets. With a multidisciplinary and multi- cultural workforce, Kantar IMRB is at the forefront of research and consulting services. Kantar IMRB has been a leader in setting up industry measurements like Indias first TV rating system (TRPs), the first and only household panel in the country Household purchases of FMCGs (Kantar World Panel), the National Readership Survey (NRS), first IT (ITOPS) and Digital ( I Cube) studies, Online audiences (WAM) and Mobile usage (Mobi Track). Kantar IMRB also played an important role in the standardization of market research practices in India and was responsible for creating the Socio-Economic Classification (SEC) system in 1983 a method now used across India to segment and define target audiences. An eight-time recipient of Agency of the Year, Kantar IMRBs footprint extends to 49 offices across 67 countries. Visit: www.imrbint.com for more information