i/o (dotislasho)

I/O is connected Intelligence. We analyse massive data and connect it together with ideas and people to create the future of value for our clients and partners. What is the future of value? Were often asked to define this. What does it mean, what are we trying to do? And how? Value means different things. Its subjective. It changes according to your viewpoint and needs. Value might mean profit, or safety, or wellness. Or it could mean effectiveness, awareness or happiness. It might mean the absence of something. Or something different altogether. We believe our era is being characterised by the emergence of new definitions and understandings of value. New technological, cultural, demographic and economic shifts are all responsible. We independently focus on some of the most active areas, which we constantly analyse. These subjects change on an ongoing basis, as is the nature of emerging value. We know that finding and creating the future of value requires an approach which recognises that the world is connected. Which is why we build ecosystems by creating mosaics of analysed massive data, synthesised with on the ground knowledge, expert insight, and research. We then find evidence and patterns, test hypotheses, and never forget to also use our gut instinct, to show you how human behaviour is intimately entwined with outcomes at a micro and macro level. To power our data gathering and analysis we have built DEEP, our growing family of uniquely innovative intelligence solutions built on our own technology. It underpins all that we do. We understand that what helps our clients is not more big data, but greater data, better understood. Like our name I/O which means dots connected, we connect data to synthesise intelligence; ideas and people to create and support new business models; and new stories to communicate them. We call this connected intelligence.