Jewel Tree London

Established by designer & creative director Deborah Vani Zama in 2016, Jewel Tree London is a Notting Hill based premium jewellery brand that creates strikingly beautiful contemporary pieces in a range of semi-precious stones and refined metals. Inspired by architectural designs, materials and forms, Jewel Tree London’s creations are timeless, elegant and highly directional. The designs call to those who love bold, sculptural pieces that play with traditional notions of gender conformity, allowing for a light-hearted duality. Designed for the self-aware, elegant, independent person who is passionate about embracing the future. Jewel Tree London is a luxurious extension and reflection of their lifestyle – pioneering creations that are destined to be modern classics. Our Design Ethos Inspired by architectural designs, materials and forms, Jewel Tree London’s creations are timeless, elegant and highly directional. The designs call to those who love bold, sculptural pieces that play with traditional notions of gender conformity, allowing for a light-hearted duality. Jewel Tree London bridges traditional design practises with modern technology to drive forward innovation in jewellery design. Working with semi-precious stones and precious metals - every piece is individually hand crafted with emphasis on the highest quality whilst being at the forefront of modern design. Our Philosophy Deeply committed to an artisan’s indigenous knowledge and traditional production techniques, ethicality lies at the heart of Jewel Tree London. A strict code of conduct is followed to ensure social and environmental responsibility, from the responsible sourcing of raw materials to ethical mining practices and zero tolerance of child labour. The company pledges ten percent of its profits to both supporting the local environment and to creating educational opportunities for the children of the communities it partners with.