Lifehood

Lifehood is massage with a sense of purpose. With a first-of-its-kind ‘Love-it Forward’ model, Lifehood puts the soul into wellness by turning kindness into action by making it easy to give. Founded by fashion and lifestyle veteran Amy Krofchick, who democratized the high-end massage industry with her hugely successful chain The NOW, Lifehood seeks to take the accessible luxury concept one step further by integrating a social mission of acts of human kindness right into the business model. Founded on the principles of kindness, gratitude and paying it forward, Lifehood clients can enjoy the healthy benefits of therapeutic touch and also start a ripple effect in kindness and healing. By choosing a Lifehood massage, customers are invited to participate in a ‘Circle of Kindness’ where they can ‘Love it Forward’ by gifting someone else their next massage. Lifehood’s model reframes the expectations around how we give and removes the “self” from the act of giving, shifting our focus from ourselves to our communities. Beyond just nurturing the body, Lifehood also wants to nourish the soul, by creating an inclusive wellness movement through this unique sales model that both supports a cultural shift towards kindness, and follows through on it. There is a discount when buying a massage for someone else, as well as a ‘Kindness Currency’ program that rewards customers the more they give to others. In addition to the ‘Circle of Kindness’ created by Lifehood’s customers, the company will also give back on a monthly basis by offering free services to selected charitable organizations and individuals. Join our Kindness Revolution. Give Good + Feel Good