Lodi Wine

Mission: To empower all Lodi Crush District 11 winegrowers and serve their common interests to enhance the profitability of winegrape production through promotion, research, and education. Background: In 1991, local growers gathered together and voted to fund the Lodi Winegrape Commission through a self-imposed winegrape tax. 28 years later, with its now $2,000,000 annual budget, the Commission focuses on marketing, research, and grower outreach and communications. The Commission proudly represents 750 growers farming over 100,000 acres of winegrapes, and is successfully moving the Lodi region forward as a high quality, environmentally and socially conscious production area. Objectives: To raise awareness of the Lodi region among the wine industry, media, and wine consumers. To enhance recognition of the Lodi AVA through expanded use of the Lodi appellation on wine labels, by facilitating development of wineries in the district, and by supporting wine oriented tourism. To provide growers with timely information, materials, education and strategies directed at business improvement. To facilitate two-way communication among growers and vintners concerning characteristics of quality that enhance the value of grapes and wine. To create opportunities for Lodi growers to supply vintners serving higher retail price segments and improve the relative value of their grapes in the California market. To conduct a proactive viticultural research program to maintain Lodis technological leadership in the winegrape industry. To identify and encourage implementation of environmentally benign and economically viable pest, weed, disease, and cultural strategies through the LODI RULES sustainable viticulture program.