Los Paleteros

Los Paleteros is a Brazilian startup company specialized in innovative ice creams. Founded in 2012, the company expanded its stores via the franchise model throughout Brazil and is currently taking its products and brands abroad. Los Paleteros is a pioneering chain in Brazil selling “Paletas”, an ice cream inspired by typical Mexican popsicles: 120g brick-like ice cream on a stick. However, Los Paleteros was innovative in bringing completely different flavors, adding creamy fillings, crunchy inclusions, and using premium, natural, and no-conservative ingredients that revolutionized the Brazilian ice cream market, transforming consumption habits and opening the market for premium popsicles. Paletas became a huge hit in Brazil; hundreds of shops were opened and global giants were obliged to emulate Los Paleteros’ innovations in attempts to mimic their best selling flavors. With the ambition of being globally recognized as an innovative, expert ice cream company, Los Paleteros has been revisiting its brand positioning and launching new products, brands and sales channels. Poëse is the newest brand: a mini ice cream scoop with creamy “paleta-like” filling, enveloped in a chocolate shell on a stick. It is a product perfectly designed for a quick break to relax, reflect or indulge, pairing perfectly with a coffee after lunch. The company has also been spreading its presence beyond the shopfront. Now convenience stores, bakeries, grocery stores, and restaurants offer Los Paleteros’ products, making the company’s portfolio more accessible. Interested in being part of Los Paleteros history as a company employee, franchisee, product distributor or wholesaler? Contact us here!