Lost Ink

Inspiring, intriguing and individual are words that explain LOST INK and also the brand’s driving force. What began in 2014 as a London based start-up, has gathered pace and is certainly becoming a place to be reckoned with. LOST INK’s philosophy offers ‘affordable chic’, an exclusive wardrobe of unique and wearable pieces with a strong focus on detail. The collections reference the energy and individuality of London’s eclectic streets and embrace the British heritage with a modern edge. Statement styles perfect for the contemporary and independent girl who creates rather than follows fashion. LOST INK is for everyone. The brand’s team sketches, designs and sources individual and outstanding pieces that equally fit as one. The magic happens when you apply your story. Furthermore, and refreshingly so this is a brand that allows you to be ‘who you are’, working by the ethos #CreateDontFollow