Maharaja Whiteline

Groupe SEB India is a subsidiary of Groupe SEB the worlds leading small domestic equipment manufacturer based in Lyon (France). Groupe SEB was Founded in 1857 and today it boasts an exceptional portfolio of 23 brands that include Tefal, Moulinex, Krups and Rowenta, to name a few. Groupe SEB launches more than 300 new products and sell over 200 million products every year. with operations in 150 countries and a turnover of Rs. 35000 Cr. INR, Groupe SEB deploys a long-term strategy focused on innovation, quality, competitiveness and service to the retailers and consumers. In coming years, Groupe SEB India plans to launch some of the top brands from Groupe SEB portfolio in India while continuously developing its existing brand Maharaja Whiteline. Company targets to become one of the top three small appliance players in India. Groupe SEB Indias existing brand Maharaja Whiteline was founded in 1976 in New Delhi and deals in small domestic equipment.Today, brand has a wide range of kitchen appliances, home appliances & garment care products for everyday use. Maharaja Whitelines product benefit from all the Groupe SEB international know how and technology. The company has an in-house R&D department and own manufacturing facility in Baddi (H.P.), having an annual production capacity of 3 million units in food preparation and home care products. Company has a national distribution coverage and a full after sales service network. Brand's ambition is to bring beautiful tasty results, and make peoples life easier Product range:- Kitchen Appliances - Mixer Grinders, Juicer Mixer Grinders, Wet grinders, Food processors, Hand Blenders, Juice extractors, Induction Cook Tops, Gas cook tops, Multi cookers and Breakfast sets Home Comfort - Air coolers, Room heaters, Water heaters and Fans - Ceiling, table, wall, pedestal, cabin and exhaust fans Garment Care Garment steamer, Steam irons and Dry irons