Manufacturers’ Agents Association for the Foodservice Industry (MAFSI)

The Manufacturers’ Agents Association for the Foodservice Industry (MAFSI) is a 71-year-old North American, non-profit trade association comprised of independent manufacturers' representative sales companies and manufacturing companies in North America engaged in the selling, marketing and producing commercial foodservice equipment, supplies, tabletop and furnishings. From the back of the house, to the dining room, our members are there - representing most corners of the 15-billion-dollar foodservice non-foods industry. MAFSI is home to 71% of all manufacturers’ representative firms in the US and Canada, with 270+ Rep Agency Members, employing 1,600+ sales and marketing professionals. Our members are independent professional providers of field-level sales and marketing services They typically handle a portfolio of related, but noncompetitive product lines, working under a contractual arrangement within a defined geographic region, and on an exclusive basis. MAFSI REPS typically work on a straight commission basis which means they're highly motivated. They don't earn a penny unless they sell their manufacturers’ products. Click on this link for more detailed information on manufacturers’ representatives. Fundamental to manufacturers is to deliver their product to market in the most efficient, cost-effective and thorough method. Over 80% of the 1,000 commercial foodservice manufacturers in North America market their products through independent reps, while 20% use a direct sales force model. Our industry's manufacturers have found that hiring MAFSI independent, commission based, sales professionals provide better, faster and more stable and predictable results for their companies and outstanding support to their customers. MAFSI is home to 220+ of these manufacturer companies, comprised of 700+ individual factory members, who recognize the value of the rep-manufacturer method of going to market, and support this decision by becoming a member of MAFSI.