marketing help | atlanta

What We Do- Provide content strategy recommendations to clients based on information obtained through content inventories, current-state analysis, site audits, competitive assessments, user testing, and website metrics. Design workflows for publication and content life-cycle processes, including: content acquisition; content creation; review and approval cycles; content publishing; content analysis and content optimization and/or content archival. Defining and helping clients establish metrics to measure the efficacy of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content life-cycle improvements. Understanding content technologies including: Content Management Systems, metadata and taxonomy management tools, migration tools, analytics tools.