martinbaker.fr

Often English is the language of choice for international conversation, be it a conversation where one party speaks English, as their mother tongue, or where both parties use English as a common language. A good command of the English language is important, however, business communication is not just about speaking the same language. It’s much more than that. This is why at martinbaker.fr I teach international business communication; together we look at language, alongside culture. With martinbaker.fr you can learn English in conjunction with, maybe persuasion, negotiation, presentation or discussion. There are many possibilities but business communication is so much more than merely arming you with a string of phrases you could use in a presentation. Business communication is about understanding, appreciating and considering the cultures at play in a business partnership and making your presentation more attractive, more persuasive and more acceptable to the culture of your audience. Every culture is different, there are no good or bad or right or wrong, just different and that cultural understanding needs to be built into your strategies. That’s why at martinbaker.fr we say that culture is THE strategy.