MAVOURNEEN

Nowadays, the retail industry has changed completely. At Present, digitalization enables the customer to become more empowered and well knowledgeable than ever before, which creates a modern times term called “omnichannel shopper The word “Omni” means “all” or “every” in Latin. The term “omnichannel”, thus refers to all channels. Changing consumer behavior, preferences, and expectations make it imperative for businesses to reach out to the customer in every possible way, so they can service them better and maintain a healthy relationship. The need for omnichannel stems from the demand of customers to access/avail business offerings through all channels simultaneously. A well-thought-of omnichannel strategy, thus making it possible for enterprises to serve their customers anytime, anywhere. The customer expects a fast, hassle-free buying experience. Omnichannel intends to eliminate silos and ensure a seamless customer experience across channels. Mostly, online and offline channels functions work differently when relaying information and fulfilling the order. Also, customers like to use smartphones to compare prices and shop on the go, which makes it important for companies to introduce a mobile shopping platform. They also use mobile devices to look for discount coupons online while shopping in stores. Thus, tablets and mobiles give retailers an opportunity to communicate and transact with customers on the move. Today’s consumers, especially in the urban areas, have far evolved and expect their shopping experience to be seamless across every channel, whether it’s a brick-and-mortar store, an e-commerce website, a mobile app, or even a phone call with customer service. Internet of Things (IoT) technology is already seen to be reshaping and revolutionizing the retail industry, yielding advances and new opportunities in customer service, throughout the supply chain, and in brick-and-mortar stores and other channels.