MMS has measured TV viewing since 1993 and online viewing since 2011. Our mission is to develop and maintain a fully accepted media currency for video consumption across all platforms. MMS is a joint industry committee, owned by the major media houses, advertisers and media agencies.
MMS has measured TV viewing since 1993 and online viewing since 2011. Our mission is to develop and maintain a fully accepted media currency for video consumption across all platforms. MMS is a joint industry committee, owned by the major media houses, advertisers and media agencies.