mkng consulting

With mkngconsulting, I act as an Off- & Online Retail Consultant. What do I mean by off- and online retail? Over the past decade, we heard a lot about adopting a "multichannel"​ or an "omnichannel"​ strategy. More recently, we have been using the terms "new retail"​ or "phygital"​ or even "smart phygital"​. In the long run, it seems we are trying to label in a new way what is retail and what retail has become over the years: global and interconnected. Offline on one hand: with a catalogue, print materials - promotional or not -, employees, a retail store, a pop-up store, presence - mercantile or not - on a fair...) and online on the other hand: with a website - ecommerce or not -, an online store on a marketplace, a blog, emailings campaigns, an affiliation programme, presence on search engines - paid or organic -...). I truly believe there is a need to highlight those two aspects - off- and online - as part of a retail strategy, now and in the future. Located in Lille, France, I can travel anywhere required. Cédric Grossmann Off- & Online Retail Consultant