MÄURER & WIRTZ GmbH & Co. KG

Mäurer & Wirtz is a sixth-generation family business and one of the leading European houses for high-quality fragrance and care products. Equipped with the flexibility and proximity of a local player and the expertise and innovative strength of a global player, Mäurer & Wirtz shapes the fragrance market in over 100 countries worldwide with tailor-made concepts. In 2023, sales amounted to more than 222 million euros, of which around 30 percent were generated in international markets. The unique selling point of the fragrance house: from conception, perfume development and product design to production, marketing and international distribution, the fragrance manufacturer unites an uncompromising quality standard with short decision-making processes under the company roof in Stolberg, Rhineland, together with 320 employees. Mäurer & Wirtz's portfolio includes own brands such as 4711 Acqua Colonia, Les Destinations, Tabac, hej:pure and CARE as well as licensed brands such as s.Oliver, Betty Barclay, Baldessarini, THOM by Thomas Rath and also the direct-to-consumer brand Orodion.