Naelie started as swimsuit brand. In 2016, it has expanded its product offering by adding a children's line, Little Naelie, and a lingerie line. The desire to provide women with clothes that help them feel confident in their daily lives drove Diane to develop a line of activewear and moved the company to a stage that can be considered in between fashion and lifestyle. The ultimate goal is to become much more than a fashion brand, perfectly embodying the idea that the "Purpose is the new Luxury". Praising three lines, a resort one, a lingerie and loungewear one, and an activewear one, Naelie can be considered as a complete brand "For women, by women", able to walk alongside their clients from the "petite culotte" reaching through their inner selves and helping them to discover their true identity.
Naelie started as swimsuit brand. In 2016, it has expanded its product offering by adding a children's line, Little Naelie, and a lingerie line. The desire to provide women with clothes that help them feel confident in their daily lives drove Diane to develop a line of activewear and moved the company to a stage that can be considered in between fashion and lifestyle. The ultimate goal is to become much more than a fashion brand, perfectly embodying the idea that the "Purpose is the new Luxury". Praising three lines, a resort one, a lingerie and loungewear one, and an activewear one, Naelie can be considered as a complete brand "For women, by women", able to walk alongside their clients from the "petite culotte" reaching through their inner selves and helping them to discover their true identity.